Press Articles | Digital transformation does not start with technology

Perhaps you are reading this and thinking, “I know exactly how to embed digital across my business,” or you have just embarked on a transformation and are extremely confident of success. Sadly, the cold reality is that most organisations fail to effectively realise the benefits of digital transformation. To flip the odds, organisations must understand that no technology offers a one-size-fits-all solution – a crucial reality often overlooked in favor of speed or assumed convenience. Simply automating a bad process does not fix its underlying issues.

The first step is to understand where value can be generated; this will help identify the right technologies for the organisation to deliver and sustain excellent outcomes, whether that is increased production, improved revenues or growth in new markets. Our firm defines digital value transformation as the process of leveraging the right digital technologies to achieve high performance that delivers and sustains excellent outcomes (revenue, growth or operational results).