The largest UK provider of online marketing content wanted to optimise conversion from their freemium model to paid monthly and annual subscription.
conversion rate increase first quarter through changes in user flow
to deliver improved user experience through personalised follow-up when needed and balancing linear viscosity
‟We thought we had a good handle on what drives customer conversion, but the detail provided [by DataStories] will enable to better focus and optimise our approach across different users.”
Co-founder, COO/CTO, Smart Insights
Critical events that drive conversion informed new strategies and generated 80% of the value even before model implementation, scoring brought the remaining 20%.